Insect Repellant

Introduction A. Background of the Study For us, a house is a place of residence. It is usually a place in which an individual or a family can rest, store personal property, and prepare food. In able for the house to fulfill its function, we need to eliminate some factors that disturb us in doing these things. One example is the insect. One of the easiest ways to prevent insects is to use insect repellant. This is the reason why I decide to make a liquid insect repellant for my Science Investigatory Project. There are many commercially available liquid insect repellant in the market.The commonly used commercial liquid insect repellant in the Philippines is quite unaffordable and use chemical that may cause irritation. I plan to use natural ingredients in my Science Investigatory Project. Since the ingredient to be used is natural, the liquid insect repellant to be made is more affordable and environment friendly. B. Statement of the Problem Is it possible to make an effective liquid r epellant out of cacao leaves, garlic, vegetable oil, and eucalyptus oil? If it is possible, how is the price and effectiveness of it comparing to the commercially available one? C. Significance of the StudyThe study is significant to the people who want to protect their house and their love ones against insects specially those who cannot afford the commercially available insect repellant which uses chemicals. Chapter II : Review of Related Literature Chemical Repellants It is no wonder that, considering all of the above mentioned diseases, humans have worked for decades searching for a way to repel these insects. In 1946, a chemical called DEET (N, N-diethyl-m-toluamide) was developed by the US Army and released for civilian use in 1957. DEET confuses the receptors of most biting insects, rendering them virtually ‘blind’ and thus much†¦

Financial Ratios and Hershey

A. TWO KEY LESSONS LEARNT FROM THIS CASE Hershey Company is famous known for being the biggest manufacturer of chocolates and confectionery products in North America and grocery products in over 60 countries worldwide. In 2009, Hershey sales up to 3. 23 percent. Advertising expenses increased by 46 percent as the company continued to promote iconic brands such as the Hershey Kiss and Reese’s products. Due to lower commodity prices, the company plans to discontinue their Cacao Reserve brand as well as their Starbucks chocolate partnership. The company also plans to close their online gift business.The company expanded its global presence via joint ventures in china and India. From this case, we found two key lessons as following: (a) The first lesson is about the important of expanding to global market (b) The second lesson is about the importance for the firm to keep developing customer preferences. It is important for company to focus on how to formulate global product strate gy to penetrate growing international markets. Therefore, Hershey should come up with new strategies in finance, marketing and production department to complete globally and to increase the customer satisfaction and market share.B. Vision Statement Since we could not find a vision statement of Hershey company then we suggest a vision as below: â€Å"Achieving consumers needs which making chocolate more healthy, delicious and delightful for life† From our opinion, this vision is clear in term of to help the company to see where the company is going on in the future which the company more concern about customer need and offer the product of natural and organic chocolate for health. According to researchers led by Natalie Rose, MD, of the University of California at San Diego.The result suggests several possible relationships between eating chocolate and wellness, it helps to increase the level of specific neurotransmitters in our brain that in turn promotes feeling of happiness and help to raise the good hormone that act as an ati-depressant. Therefore, It captures the importance not only for healthy but also the happiness of eating chocolate. C. Mission Statement The current mission of the Hershey company is â€Å"Bringing sweet moments of Hershey happiness to the world everyday† To our stakeholders, this means: Consumer: Delivering quality consumer driven confectionery experiences for all occasions. * Employees: Winning with an aligned and empowered organization while having fun. * Business Partner: Building collaborative relationships for profitable growth with our customers, suppliers, and partners. * Shareholder: Creating sustainable value. * Communities: Honoring our heritage through continued commitment to making a positive difference. The current mission consists of the following characteristics: 1. Customer 2. Concern for survival, profitability, growth 3. Philosophy 4. Self-concept 5.Concern for public image 6. Concern for employees Missi on statement is often the most visible and public part of the strategic management process. The current mission is sufficient to remind the company on their attitude and outlook. However, it is important to include the nine characteristic, as mission statement would be more effective. From our analysis, the current mission lacks of another three characteristics, which are products, market, and technology. These four characteristics are important for the company in the long-term development. Thus, we think that the current mission can be improved as follows: Bringing sweet moments of chocolate Hershey happiness to the world every day† To stakeholders, this means: Consumer: Delivering quality consumer with the lastest technology to drive experiences for all occasions. Employee: Winning with an aligned and empowered organization while having fun. Business Partners: Building collaborative relationships for profitable growth with our customers, suppliers, and partners in the intern ational market. Shareholders: Creating sustainable value. Communities: Honoring our heritage through continued commitment to making a positive difference.D. External Audit Opportunities 1. Organic foods products are one of the fastest growing sectors in the United States with a projected value of $26. 3 billion by 2011. 2. Seasonal sales such as Halloween and Valentine's Day account for 10 percent of the annual sales in the industry. 3. Nestle's image, however, has suffered within the global community due to allegations about sourcing of cocoa from farms that employed children in Africa, as well as its marketing tactics used to promote its infant milk substitutes in developing nations. 4.Consumers are increasingly aware of the nutritional value of various product ingredients with purchase decisions reflecting a preference for organic and nonadulterated products. 5. Confectionery products include chocolate, gum, cereal bars, and sugar confectionery products with a projected global ma rket value of $107. 4 billion by 2010. 6. Chocolate currently accounts for 55. 8 percent of the market's overall global value. Threats 1. Mergers and acquisitions in the past few years have influenced both the market share and product portfolio of global firms in the confectionery industry. 2.Nestle, one of the global leaders in the industry, expanded its nutritional product with the acquisition of Jenny Craig, a company with an established brand of nutritional weight-management products. 3. Nestle recently entered the organic products segment with projected sales of $24 billion by 2010. 4. Due to increased consumer concerns about artificial ingredients, the company [Cadbury] also manufactures a line of products with no artificial colors or artificial flavorings under the Natural Confectionery Company. 5. Cadbury has a 71 percent market share in India, and enjoys a 53 percent market share in the chocolate category in Australia. . Due to increased consumer preference for low fat and organic products, Mars Nutrition and Health Well Being has also developed a line of low-fat products and healthy snacks. 7. Some research analysts expect that international wholesale sugar prices may reach 40 cents a pound. 8. Cocoa future contract prices in 2008 ranged from $0. 86 to $1. 50 per pound, which represented a significant increase from 2007 prices. CPM – Competitive Profile Matrix * Estimates for Hershey focused on similar product lines with Nestle, Cadbury and Mars The Competitive Profile Matrix (CPM)Critical success factors| Weight| Hershey| Nestle| Cadbury| Mars| | | Rating| Score| Rating| Score| Rating| Score| Rating| Score| Global Expansion| 0. 2| 4| 0. 8| 4| 0. 8| 3| 0. 6| 3| 0. 6| Financial Position| 0. 10| 2| 0. 2| 4| 0. 4| 3| 0. 3| 2| 0. 2| Advertising ;amp;Marketing| 0. 15| 4| 0. 6| 2| 0. 3| 3| 0. 45| 3| 0. 45| Customer Loyalty| 0. 1| 2| 0. 2| 3| 0. 3| 3| 0. 3| 3| 0. 3| Market share| 0. 15| 3| 0. 45| 4| 0. 6| 4| 0. 6| 2| 0. 3| Product Quality| 0. 12| 4| 0. 36| 2| 0. 24| 3| 0. 36| 3| 0. 36| Price Competitiveness| 0. 10| 3| 0. 30| 3| 0. 30| 4| 0. 40| 3| 0. 0| Management| 0. 08| 2| 0. 16| 4| 0. 32| 2| 0. 16| 3| 0. 24| Total| 1. 0| 3. 07| 3. 26| 3. 17| 2. 75| The Competitive Profile Matrix (CPM) show that weighted score of Hershey, Nestle, Cadbury and Mars. Nestle has got total weighted scores is 3. 26 which is highest score and Hershey is the third scores, less than Nestle and Cadbury. The CPM indicates that Hershey is the strongest in terms of Product Quality and Advertising ;amp;Marketing. This means if Hershey is to be competitive, it has to focus on global expansion and market share. The External Factor Evaluation (IFE) MatrixKEY INTERNAL FACTOR| WEIGHT| RATING| WEIGHTED SCORE| OPPORTUNITIES| | Organic foods products are one of the fastest growing sectors in the United States| 0. 1| 4| 0. 4| Seasonal sales account for 10 percent of the annual sales in the industry| 0. 05| 3| 0. 15| Nestle’s image has suffered from farms tha t employed children in Africa| 0. 04| 4| 0. 16| Consumers are increasingly aware of the nutritional value of various product| 0. 07| 3| 0. 21| Confectionery products projected global market value of $107. 4 billion by 2010| 0. 09| 4| 0. 36| Chocolate currently accounts for 55. percent of the market’s overall global value| 0. 08| 4| 0. 32| Sub-total for Opportunities| 1. 00| | 1. 60| THREAT| WEIGHT| RATING| WEIGHTED SCORE| Mergers and acquisitions have influenced both the both the market share and product portfolio of global firms| 0. 01| 3| 0. 3| Nestle expanded nutritional product| 0. 08| 2| 0. 16| Nestle entered the organic products segment| 0. 08| 2| 0. 16| Cadbury manufactures a line of products with no artificial colors or artificial flavorings| 0. 07| 3| 0. 21| Cadbury has a 71 percent market share in India, and enjoys a 53 percent market share in chocolate category inAustralia| 0. 06| 2| 0. 12| Mars Nutrition and Health Well Being has developed a line of low-fat produc ts and healthy snacks| 0. 07| 4| 0. 28| International wholesale sugar prices may reach 40 cents a pound| 0. 06| 4| 0. 24| Cocoa future contract prices in 2008 ranged from $0. 86 to $1. 50 per pound| 0. 05| 4| 0. 20| Sub-total for Threats| 1. 00| | 1. 67| Total| 1. 00| | 3. 27| The EFE matrix reveals that score for Opportunities versus score for Threats. Hershey’s total weighted scores is more than average which is at 3. 27.This indicates that Hershey is responding strongly above average to the existing opportunities and threats. In other words, the company’s current strategies are able to gain advantage of the existing opportunities and minimize the potential effects of external threats. E. Internal Audit Strengths 1. The Hershey and Godrej venture will distribute Hershey products via Godrej's distribution network to over 1. 6 million outlets in India. 2. Advertising expenses for the quarter increased by 46 percent as the company continued to promote iconic brands such as the Hershey Kiss and Reese's products. 3.The company relies on special promotions to increase holiday sales, and it also uses advertising programs to supplement seasonal sales. 4. During the past several years, the company has expanded its global presence through a variety of acquisitions and joint ventures with established firms in the international market. 5. Hershey also has special editions products that are themed with events, such as their Dark Knight Collection (milk chocolate peanut butter bats) created for the release of the movie Dark Knight. The company also encourages customers to personalize messages and gifts via its interactive home page. . Due to increased consumer preferences for healthy and organic products, the company portfolio of healthy snacks has expanded to include Payday Pro energy bars and sugar-free products such as Twizzlers. 7. Hershey, as well as other competitors in the industry, is acquiring nonchocolate products as well as nutritional products to complement its existing products. 8. Hershey products are sold to more than 2 million retail outlets, including wholesale distributors, chain grocery stores, convenience stores, and wholesale clubs as well as natural food stores. 9.Direct research on consumer preferences as well as process innovations are supported via the Hershey Center of Health and Nutrition developed in 2007. 10. Operating Profit Margin: 14%(2008) 15%(2009) Weaknesses 1. The company also plans to close their online gift business, which featured seasonal products and gifts that could be personalized by the consumer. 2. Due to global supply initiatives, the company projects a reduction of 1,500 positions over the next three-year period. 3. The company plans to discontinue their Cacao Reserve brand as well as their Starbucks chocolate partnership. 4.Hershey's iconic brands such as Hershey Bar, Hershey Kisses, and Reese's are instantly recognized within the domestic market. 5. The company’s long-term debt in creased from $1,279,965 in20O7 to 1,505,954 in 2008. The Internal Factor Evaluation (IFE) Matrix KEY INTERNAL FACTOR| WEIGHT| RATING| WEIGHTED SCORE| STRENGTHS| | The company will distribute Hershey products via Godrej’s distribution network in India| 0. 06| 3| 0. 18| Advertising expenses for promote iconic brands| 0. 09| 4| 0. 36| The company relies on special promotions| 0. 07| 3| 0. 21| The company has expanded its global presence| 0. 8| 3| 0. 24| Hershey has special editions products that are themed with events| 0. 06| 2| 0. 12| The company portfolio of healthy snacks has expanded to include Payday Pro energy bars and sugar-free products| 0. 08| 4| 0. 32| Acquiring nonchocolate and nutritional products| 0. 09| 4| 0. 36| Hershey products are sold to more than 2 million retail outlets| 0. 07| 3| 0. 21| Direct research on consumer preferences and process innovations are supported by the Hershey Center of Health and Nutrition developed| 0. 06| 3| 0. 18| Operating Profit Margi n: 14% (2008) 15% (2009)| 0. 6| 3| 0. 18| Sub-total for strengths| 1. 00| | 2. 36| WEAKNESSES| WEIGHT| RATING| WEIGHTED SCORE| The company plans to close their online gift business| 0. 06| 2| 0. 12| The company projects a reduction of 1,500 positions over the next three years| 0. 05| 2| 0. 12| The company plans to discontinue Cacao Reserve brand Starbucks chocolate partnership| 0. 06| 3| 0. 18| Hershey’s iconic brands are instantly recognized within the domestic market. | 0. 06| 3| 0. 18| The company’s long-term debt increased| 0. 05| 2| 0. 10| Sub-total for weaknesses| 1. 00| | 0. 68| Total| 1. 00| | 3. 4| Based on the IFE evaluation shows that score for Strengths versus score for Weaknesses. Total weighted scores for Hershey is 3. 04 considered as above average which is indicates that the company’s internal position is strong. Financial Ratio Analysis (2008) Growth Rates % (5-Year Annual Avg. )| ABC Company| Sales | 16. 22%| Net Income (5-Year Annual Avg. )| 4 5. 81%| Dividends (5-Year Annual Avg. )| 41. 27%| Profit Margins| | Gross Margin| 34%| Pre-Tax Margin| 11%| Net Profit Margin| 6%| 5Yr Net Profit Margin (5-Year Avg. )| 8. 97%| Financial Condition| | Debt/Equity Ratio| 10. 42|Current Ratio| 1. 06| Quick Ratio| 0. 59| Investment Returns %| | Return On Equity| 98%| Return On Assets| 9%| Return On Equity (5-Year Avg. )| 62. 95%| Return On Assets (5-Year Avg. )| 10. 72%| Management Efficiency| | Income/Employee| 24. 33| Revenue/Employee| 400. 99| Inventory Turnover| 8. 66| Asset Turnover| 1. 41| NET WORTH ANALYSIS OF AVP (2008 IN MILLION)| | | | | | | | | | Growth ratios:| Growth rate = [(current year – base year) / base year] * 100| | | | | | | | | | | | | | | | Percentage| | | 2009 Growth rate in sales| | 3. 23| | | 2008| | | | | 3. 76| | | 2007| | | | | 0. 5| | | 2008 Growth rate in net income| | | 45. 41| | Stockholders' Equity + Goodwill  | $ 872,876| Net Income * 5|   |   |   | $ 1,557,025| Share price * Net Income| 34. 74 * 311,405 = 10,818,210| Number of Shares Outstanding * Share Price| 227,035 * 34. 74 = 7,887,196| Method Average|   |   |   | 5,283,826. 70| FINANCIAL ANALYSIS The financial analysis for Hershey will be provided giving by liquidity ratios, leverage ratios, activity ratios, and profitability ratios as following. PROFITABILITY RATIOS From an accounting standpoint, profitability is defined as business gain in an activity.The measures used in this section detail how profitable the firm’s operations are and how well the firm generates a return on capital. The ratios for profitability analysis are return on assets, sales margin, return on equity, and the dividend payout ratio. Return on Assets: Return on assets (ROA) measures a company’s efficiency in generating profits from its available assets. This is calculated by dividing net income by total assets. An increasing ratio indicates higher efficiency. Hershey’s ROA improved from 5% in 2007 to 9% in 2008 indicating that Hershey became more efficient over the 2008 fiscal year.Return on Equity: The return on equity (ROE) is a measure of how well a company is able to return a profit using the shareholder’s investment. It is calculated by dividing net income by the shareholder’s equity. A higher number indicates a better return from shareholder’s investments. Hershey’s return on equity improved from 36% in 2007 to 98% in 2008, indicating a higher efficiency and better return from shareholder’s investment. Improvements were noted between 2007 and 2008 for Hershey’s ROA, ROE, Gross Profit Margin, Operating Profit Margin, Net Profit Margin and Earning Per Share were increased proportionally.LIQUIDITY RATIOS A company’s liquidity can be described by how easily a company can pay off short-term debts, in specific those due in the fiscal year. Current Ratio: The current ratio gives a strong measure of a company’s liquidity. It compares t he cash and cash equivalents plus any current assets that will be turned into cash within a year to current liabilities that must be paid within the year. This ratio indicates how well a company can pay its current debts. It is calculated by dividing current assets by current liabilities. Hershey’s current ratio improved from 0. 8 in 2007 to 1. 06 in 2008. Although this is an improvement, a ratio of 1 or better is desired in order to show the ability to pay of all current debts with current assets. Quick Ratio: The quick ratio is similar to the current ratio. Instead of using all current assets, the quick ratio only uses cash, market securities, and accounts receivables to compare against current liabilities. This is done to further narrow the assets to those that can more quickly be turn into cash. Hershey’s quick ratio improved from 0. 51 to 0. 59.Although an improvement can be seen, a more desirable ratio would be closer to 1 so that debts could be paid with current cash and cash equivalents. All measures of liquidity showed improvements for Hershey between 2007 and 2008. This is largely due to Hershey’s ability to generate a greater amount of operational cash flows between the two years. The improvement in current ratio and quick ratio shows an improved ability to pay off short term debts with current assets, which is also indicative that future payments of the long term debt will be possible. ACTIVITY RATIOSActivity in a firm is typically categorized as creation of product and moving product out the door for sales. Activity measures focus on these actions and evaluate how a firm uses its assets to generate revenues. If a company is able to utilize its assets efficiently, fewer funds from financing are needed. The ratios analyzed in this section are inventory turnover and asset turnover. Asset Turnover: Asset turnover takes an overall focus on how the company uses all of its assets to generate revenues. A higher number is desired becau se it indicates that each dollar of asset is producing a greater amount of revenue.It is calculated by dividing the company’s revenue by the total amount of assets for the current year. Hershey’s asset turnover ratio improved from 1. 16 in 2007 to 1. 41 in 2008. This shows that Hershey’s was more efficient in using its assets between evaluation periods. Inventory Turnover: Inventory turnover is a measure of how often within a year that inventory is sold and replaced. It is calculated by dividing cost of goods sold by inventory. A high ratio indicates efficiency and a high rate of sales. Hershey’s inventory turnover slightly improved from 8. 24 in 2007 to 8. 6 in 2008. Improvements were seen in inventory and asset turnover ratios. Hershey’s assets decreased in value while revenues increased, resulting in a more efficient use of assets. LEVERAGE RATIOS A company’s leverage defines how a company handles its debt. Companies that have a high leve rage can have difficulty paying back debts, securing new debts from creditors, and are usually higher risk. But, these companies can also attain tax advantages and gain large returns from investing. The ratios analyzed in this section include the debt ratio, debt to equity ratio and imes interest earned ratio. Debt Ratio: The debt ratio indicates how much debt a company has relative to its assets. This ratio is calculated by dividing total liabilities by total assets. This ratio is one of the components typically used by investors to determine the risk level of a company. A lower number is favored because it shows the company has a larger percentage of assets when compared to liabilities. Hershey’s debt ratio increased and deteriorated from 0. 762 in 2005 to 0. 836 in 2006. This is due to a decrease in company assets while liabilities increased.The increase in liabilities can be noted most in the long-term liabilities. This adds risk to Hershey’s from an investment sta ndpoint. Debt to Equity Ratio: The debt to equity ratio is a measure of what proportions of debt and equity are used in its financing. It is also a measure of a company’s financial leverage. The ratio is calculated by dividing total liabilities by stockholder’s equity. A lower number is favored because it indicates a higher amount of shareholder’s equity when compared to liabilities. Hershey’s debt to equity ratio increased and deteriorated from 6. 16 in 2007 to 10. 2 in 2008. This is largely a result in Hershey’s large decrease in shareholder’s equity. Times Interest Earned Ratio: The times interest earned ratio gives shows how well a company is able to pay its interest expenses with earnings before taxes. The number represents how many times over the interest expense can be paid with the earnings before interest. A higher number is favored. The ratio is calculated by dividing earning before interest and taxes (EBIT) by net interest expense . The times interest earned ratio for Hershey’s increase from 3. 87 in 2007 to 6. 03 in 2008.Hershey achieved many improvements in their financial ratios. Between 2005 and 2006, Hershey showed improvements in many areas. Their overall profitability improved. Liquidity also improved in all areas. This can be attributed to their ability to generate a greater amount of operational cash flows. Because of their increased liquidity, Hershey shows that they are in a better position to pay off their debts and is able to distribute their earnings to stockholders more readily. G. SPACE Matrix 2. 44, -1. 06 2. 44, -1. 06 6 5 4 3 2 1 -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 -1 -2 -3 -4 -5 -6 CompetitiveIS ES CA FS Conservative Aggressive Defensive X 6 5 4 3 2 1 -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 -1 -2 -3 -4 -5 -6 Competitive IS ES CA FS Conservative Aggressive Defensive X Financial Position (FP) Return on Investment ROE, ROA+4 Leverage+2 Earning Per Share+5 Inventory+3 Liquidity+4 Subtotal (FP) +18 Indu stry Position (IP) Growth potential+6 Extent leverage+5 Profit potent+5 Productivity+4 Subtotal (IP) +20 Competitive Position (CP) Market share -5 Product quality -1 Control over suppliers and distributers-2 Subtotal (CP) -8 Stability Position (SP) Barriers to entry into market-4Demand variability-6 Competitive pressure-6 Subtotal (SP) -14 x-axis = -2. 66 + 5= 2. 44 y-axis = -4. 66+ 3. 6= -1. 06 Based on this formula, it shows that The Hershey company x-axis is 2. 44 and y-axis is -1. 06. Therefore firm’s directional vector is located in the lower-right or competitive quadrant of the SPACE Matrix. In other word, The company has competitive advantages in a growing industry, The Hershey should pursue competitive strategies which include; backward, forward and horizontal integration; market penetration; market development and product evelopment. H. Grand Strategy Matrix Quadrant IV business have a strong competitive position but are in a slow-growth industry. Hershey has the str ength to launch diversified into more promising growth area such as India and China. The company also has characteristically high cash-flow levels and limited internal growth need as the result of 86% market share in America. I. Boston Consulting Group (BCG) Matrix BCG is a private management consulting firm base in Boston. The purpose of BCG Matrix is graphically shows the company’s position in terms of relative market share and industry growth.Hershey is in the Star quadrant because Hershey is leading in terms of market share in America and the growth rate sale is higher than zero for several years. As the result, the Star quadrant indicates that Hershey has good long-run opportunities for growth and profitability. To maintain this position Hershey need a substantial investment especially in global market and to strengthen its dominant position. Strategies that is best for Hershey includes market penetration, market development, product development, and forward, backward an d horizontal integration. J.The Internal-External (IE) Matrix | | | The IFE Total Weighted Score| | | | | | | | | | | | | | Strong| Average| Weak| | | | | | 3. 0 to 4. 0| 2. 0 to 2. 99| 1. 0 to 1. 99| | | | | High| IFE = 3. 04 IFE = 3. 04 I| II| III| | | | | EFE = 3. 27 EFE = 3. 27 3. 0 to 3. 99| | | | | | | | Medium| IV| V| VI| | | The EFE Total Weighted Score| 2. 0 to 2. 99| | | | | | | | Low| VII| VIII| IX| | | | | 1. 0 to 1. 99| | | | | | Key: | Grow and build| | Hold and maintain| | Harvest or diverstiture|The Internal – External (IE) Matrix The IE matrix is based on two key dimensions such as the IFE total weighted score and the EFE total weighted score. The total weighted scores allow construction of the corporate-level IE Matrix. The result from IE Matrix states that Hershey Company is appropriate for division 1 or can be described as grow and build. The most appropriate strategies for this division can be intensive market penetration, market development, and product development or company can also consider intensive backward integration, forward integration and horizontal integration.Based on the interpretation, suggest two best alternatives that the company could pursuit, then perform QSPM matrix. K. QSPM Strategic Alternatives| Key Internal Factors Weight| Alternative 1: Global Expansion| Alternative 2: Develop Organic Products| Strengths| AS | TAS| AS| TAS| 1. Distribute Hershey products via Godrej’s distribution network in India| 0. 06| 4| 0. 24| 2| 0. 18| 2. Advertising expenses for promote iconic brands. | 0. 09| 4| 0. 36| 3| 0. 27| 3. Relies on special promotions| 0. 07| 3| 0. 21| 2| 0. 14| 4.The company has expanded its global presence. | 0. 08| 4| 0. 32| 2| 0. 12| 5. Hershey has special editions product that are themed with events. | 0. 06| -| -| -| -| 6. The company portfolio of healthy snacks has expanded| 0. 08| 2| 0. 16| 4| 0. 32| 7. Acquiring non-chocolate and nutritional products| 0. 09| 2| 0. 18| 4| 0. 36| 8. Products are sold to more than 2 million retail outlets. | 0. 07| -| -| -| -| 9. Hershey Centre of Health supported research on consumer preferences and process innovations. | 0. 06| 2| 0. 12| 3| 0. 18| 10. Operating profit Margin: 14% (2008) 15% (2009)| 0. 6| -| -| -| -| Weaknesses| 1. Plans to close online gift business. | 0. 06| 3| 0. 18| 1| 0. 06| 2. The company projects a reduction of 1,500 positions. | 0. 05| 2| 0. 10| 1| 0. 05| 3. Plans to discontinue Cocao Reserve brand Starbucks chocolate partnership. | 0. 06| 3| 0. 18| 1| 0. 06| 4. Hershey’s iconic brands are instantly recognized within the domestic market| 0. 06| -| -| -| -| 5. The company’s long-term debt increased| 0. 05| -| -| -| -| SUBTOTAL| 1. 00| | 2. 05| | 1. 74| | Global Expansion| Develop Organic Products| Opportunities| AS| TAS| AS| TAS| 1.Organic foods products are the fastest growing sectors. | 0. 10| 1| 0. 10| 4| 0. 40| 2. Seasonal sales account for 10%| 0. 05| -| -| -| -| 3. Nestle’s image has suffe red. | 0. 04| 3| 0. 12| 2| 0. 08| 4. Consumers are increasingly aware of the nutritional value. | 0. 07| 3| 0. 21| 4| 0. 28| 5. Confectionery products projected global market value of $107. 4 billion by 2010| 0. 09| 3 | 0. 27| 2| 0. 18| 6. Chocolate currently accounts for 55. 8% of the market’s overall global value. | 0. 08| -| -| -| -| Threats| 1. Mergers and acquisitions have influenced both the market share. 0. 01| 4| 0. 04| 2| 0. 02| 2. Nestle expanded nutritional product. | 0. 08| 3| 0. 24| 4| 0. 32| 3. Nestle entered the organic product segment. | 0. 08| 3| 0. 24| 4| 0. 32| 4. Cadbury manufactures a line of products with no artificial colors or flavorings| 0. 07| 1| 0. 07| 2| 0. 14| 5. Cadbury has a 71% market share in India, and 53% Australia. | 0. 06| 3| 0. 18| 2| 0. 12| 6. Mars Nutrition and Health Well being has developed low-fat and healthy snacks| 0. 07| 2| 0. 14| 3| 0. 21| 7. International wholesale sugar prices may reach 40 cent a pound| 0. 06| -| -| -| -| 8.Coc oa future contract prices in 2008 ranged from $ 0. 86 to $1. 50 per pound| 0. 05| -| -| -| -| SUBTOTAL| | | 1. 57| | 2. 07| SUM TOTAL ATTRACTIVENESS SCORE| | | 3. 66| | 3. 81| As the result of QSPM, we consider two alternative strategies As following:a) Global expansion b) Develop organic products The sum total attractive scores are 3. 66 and 3. 87. The analysis indicates that Hershey should develop organic products. L. Recommendations From the evaluations of the company’s conditions, performance, and the analysis provided from SWOT matrix, IFE-EFE matrix, and Grand strategy matrix.We recommend three specific strategies as following: 1) Expand to global market Hershey has recently market share 86% in America and it is well known in America as the chocolate maker since 1906. On the other hand, In the global market, Hershey is the third rang next to Nestle and Cadbery. Hershey needs to continue to focus on the global market. Hershey currently has a limited presence in many area s of the world. However, compare to the actual plan strategies of the company, they have begun to expand into new areas such as China and India. We are suggesting the new organization structure to Hershey Food Corporation.In this structure, we have suggested continental president, which will help to complete globally or to increase the market share globally because they will have the experience of the particular continents and they will work according to market conditions. The Hershey Company needs to go international advertisement to promote the product as well as they have to find out the new channels of distribution and adopt the new channels to increase the sales. For the cost of expand to global market, the company must spend more in terms of marketing that amount is indicated in the projected income statement. ) Continue chocolate partnership with coffee store, and online gift business Hershey should continue to provide new chocolate flavored coffee product in supermarkets and coffee stores. This allows Hershey to market to new segment, more consumers , and participate in new trends. Besides, Hershey should continue online gift business to get the new channel to increase the sales as well as to provide the seasonal products and the gifts that could be personalized by the consumer. 3) Develop organic product People have become much more aware of the various factors that negatively affect their health.Chocolate and other candy are viewed as an unhealthy snack. Organic food products are one of the fastest growing sectors. Therefore, Hershey needs to continue to expand the market healthy products in order to gain a greater market share. If Hershey continues to market the products they already have in categories and continues to develop new products that address the healthy to the public, then their revenues will increase throughout the years as the projected income statement as following. Projected financial statementsProjected The Hershey company Statements of Income| | | | | | | | | | | | | | | In thousands of dollars except| For the year ended December 31| 2008| 2009| 2010| 2011| | | | | | | | | | Net Sales| 5,132,768| 5,298,668| 5,671,009| 6,238,110| Costs and Expenses 😠 | | | | | | | | | | | | Cost of sales| | 3,375,050| 3,245,531| 3,255,801| 3,402,798| | | | | | | | Selling, marketing and administrative| 1,073,019| 1,208,672| 1,426,477| 1,511,119| | | | | | | | | Business realignment and | | 94,801| 82,875| 83,433| 90,080| | impairment charges, net| | | | | | | | | | Total costs and expenses| 4,542,870| 4,537,078| 4,765,711| 5,003,997| | | | | | | | | | Income before Interest and Income Taxes| 589,898| 761,590| 905,298| 1,234,113| | Interest expenses, net| | 97,876| 90,459| 96,434| 111,070| | | | | | | | | | Income before Income Taxes| | 492,022| 671,131| 808,864| 1,123,043| | Provision for income taxes| | 180,617| 235,137| 299,065| 393,065| | | | | | | | | | Net Income| 311,405| 435,994| 509,799| 729,978| Projected The He rshey Company's Balance Sheet| | | | | | | | | | all numbers in thousands)| | Period Ending| 2008| 2009| 2010| 2011| | | | | | | | | | | Total Asset| | | 3,634,719| 3,675,031| 4,272,732| 4,913,642| Short term debt| | | 501,504| 39,313| 285,480| 157,014| Long term debt| | | 1,505,945| 1,502,730| 1,541,825| 1,418,479| Stockholders' Equity| | | 318,199| 760,339| 937,601| 1,021,985| M. Evaluation of the recommendations based on Islamic perspective Islamic perspective As we know, Hershey produces good quality of chocolate and Chocolate is made from plants, which means it contains many of the health benefits of dark chocolate.These benefits are from flavonoids , which act as antioxidants. Moreover, the other benefit that we are able to gain from chocolate such as Lower Blood Pressure, Lower Cholesterol, endorphin production and so on. Allah orders us to consume good thing and try to avoid the meal that it will damage our bodies. As Allah said: Messengers! eat of the good thing s and do good; surely i know what you do Chapter: 23 , Verse: 51 eat of the lawful and good things with which allah has provided you and be thankful for the favors of allah if it is he you worship Chapter: 16 , Verse: 114 Moreover, Hershey produce halal product to consumer. The ingredients that are utilized to produce chocolate are not the ingredient that Allah forbidden as said in Quran. He has only forbidden you what dies of itself and blood and flesh of swine and that over which any other name than that of Allah has been invoked, but whoever is driven to necessity, not desiring nor exceeding the limit, then surely Allah is forgiving, merciful Chapter: 16 , Verse: 115 Hershey also has policy to maintain and concern about environment. It was one of the companies who are in World cocoa Foundation which support environmental project. This project includes non-chemical pest management practice and encourage sustainable farming practice to support ecosy stem in the region.Allah does not love people who harm environment as said in Quran ? â€Å"Seek not mischief in the land, for Allah loves not those who do mischief. † (Quran 28:77) According to scientists and philosophers, man is considered as the major factor in disturbing the natural balance of the universe. Man interferes intentionally or unintentionally in the earth's ecosystems by impairing its perfect order and precise sequence. However, it seems that man has cut off his nose to spite his face and he now is the victim. Grave dangers are anifested in pollution of the air, water, soil, outer space and others, as well as the irrational exploitation of the environment's resources, and inconsistent distribution of human settlements. All these factors have lead to different problems, all of which are marked by a disturbance to the earth's natural balance. If companies or industries exploit or use up natural materials and environment, all damage will revert back to them. As promised Quran. Mischief has appeared on the land and sea, because of (the need) that the hands of man have earned, that (Allah) may give them a taste of some of their deeds: in order that they may turn back (from evil). †Ã‚  (Quran 30:41) REFFERENCES About Hershey. Retrieved on 02/02/12. From: http://www. thehersheycompany. com/about-hershey. aspx â€Å"Chocolate is good for you. † Chocolate Trading Co. July 13th, 2005 November 1st, 2007. Financial Report. Retrieved on 02/02/12. From: http://www. thehersheycompany. com/ investors/financial-reports. aspx. Fred R. David, â€Å"Strategic Management: Concept and Cases, Hershey Company—2009† 13th Edn.Page 111-119. Pearson Education, 2011 Halal and Haram Foods according to Quran. Retrieved on 02/02/12. From: http://www. parsquran. com/eng/subject/halal. htm Karem S. Ghoneim (Prof. ), Quran Recitations : The Quran and the Environment . Retrieved on 02/02/12. From: http://www. whyquran. co m/877/content/blogsection/0/98/9/18/ Mark Stibich, Health Benefits of  Chocolate. Retrieved on 02/02/12. From: http://longevity. about. com/od/lifelongnutrition/p/chocolate. htm Organization’s key Competitors. Retrieved on 02/02/12. From: www. foodproductiondaily-usa. com |

Research proposal- air pollution around london and child health Essay

Research proposal- air pollution around london and child health - Essay Example The data for use in the project will be in the form of both descriptive and inferential statistics while the analysis will employ both qualitative and quantitative methods. About academic and scholarly articles, industrial air pollution significantly affects children health. An analytical comparison of London and other non-industrial cities the world helps to establish the above statement. This project proposal aims at highlighting the neglected issue of industrial pollution on the health of city residents. This research proposal is about air pollution around London and child health. The research is therefore aimed at investigating the effects of air pollution and its significance on public health. Previous research has established air pollution in central London to affect all the people living and working in the English capital city. In 2008, statistics from the London Local Government estimated 4,000 deaths to be related to air pollution (KuÈnzli et. al, 2000) . Over the past 50 years, the U.K Government has made several significant steps towards the reduction of air pollution. However, the latest research findings have found children to be the most vulnerable age group alongside older people. Asthma the most familiar childhood chronic respiratory disorder is on the increase in London and other industrialized cities. In the 1980’s, childhood asthma’s prevalence shot up by approximately 40%. Several factors have been associated with asthma and other respiratory diseases. These factors include biological and environmental factors. Biological factors include one’s genetic composition and allergy reactions. Environmental factors include tobacco smoke, dust mites and air pollution. Previous studies have directly linked ozone and particulate forms of air pollution as the primary causes of asthma in children (KuÈnzli et al, 2000). Several organizations globally have recognized the damage

Redesign Project Essay Example | Topics and Well Written Essays - 1000 words

Redesign Project - Essay Example Plainly speaking, typography can make or break your presentation, regardless of the medium or the message. Thanks to today’s computer and graphics technology, not only is there a multitude of typestyles available, but some programs allow users to create their own unique typestyle. This ability should be used with great restraint since too much of a good thing is, well, too much. Regardless of what style of type is selected by a designer or design team, it should be understood that the design of type, and even the overall design, should be more than just a passing judgment of the designer. When deciding on a format, it is important to determine what will work best with the target audience, not what the designer likes or dislikes personally. Every presentation of an ad, website or other medium should undergo an evaluation by a representative sample of publics that it is intended for. Unfortunately, due to time constraints and other factors, this step is often not taken. To better illustrate my points, I have selected two website home pages that I believe illustrate not only problems, but opportunities. First, I would like to consider is Pennsylvania’s Low Income Home Energy Assistance Program (http://www.acf.hhs.gov/programs/ocs/liheap/) From the moment I saw this website, I had to wonder how effective it was in serving its audience. First of all, we must consider who the intended audience is for the programs the website promotes, Although it is true that there is a general audience that it might serve, the first issue to me is the size of the type. The size seems to me to be too small to be seen by older people who are most likely to suffer from lower visual acuity. For this same reason, I am also leary of the color of the type in the center of the site. Another issue I have with the design of this website, is the applicability of

Strategic analysis and directions for Google Essay

Strategic analysis and directions for Google - Essay Example Figure 1: Comparison between Tata and Toyota by volume manufactured). In some categories, such as heavy buses and heavy commercial vehicles, Tata Motors even produces more vehicles (see Appendix 1 for full data). Going by revenue, the automotive industry, which develops, designs, manufactures, markets and sells motor vehicles a significant economic sector of the world. The industry, though very capital intensive, yet is marked by fierce competition and demand elasticity being plagued by a host of recent political, economic and social macroeconomic developments such as: credit crisis, fuel crisis and technological changes necessitated due to global climatic change. Economic developments: The automotive industry suffered significantly during the previous ensuing years as part of global financial meltdown, which affected the American, European and Asian automobile manufacturers. Canada too felt the heat due to the Automotive Products Trade Agreement. Geopolitical developments: Substanti al increase in fuel prices triggered by geopolitical developments resulted weak car demand, which further weakened the automotive industry. Sports utility vehicles, pick-up trucks and other high gasoline consuming vehicles were under pressure due to fuel hike and their sales decreased substantially. Many American manufacturers such as Ford, GM and Chrysler were forced to roll out more fuel efficient vehicles. Technological changes required due to global climatic changes: Due to impact of global climatic changes and the resultant stringent emission norms increased investments in technology significantly. The tell-tale situation of the industry is marred by negative growth leading into the automotive industry crisis of 2008-2010. Table 2: Percentage change in global car manufacturing during 2007 to 2010. Year Production Change Source 22007 73,266,061 5.80% (OICA, 2007) 22008 70,520,493 -3.70% (OICA, 2008) 22009 60,986,985 -13.50% (OICA, 2010) Figure 2: Percentage change in global car production year 2007 - 2010 As a result of these macroeconomic developments, the industry is currently undergoing radical changes and is moving towards consolidation by means of mergers and acquisitions and strategic tie-ups and partnerships for joint production, and marketing and selling. Chances are that more weaker and unprofitable companies will further be taken over and acquired and in the end will leave only those strong enough to sustain the downturn. Under these circumstances, Tata Motors need to maintain economy of scale and need to invest more on R&D and innovation, and also need to explore new products and markets. All these have to be undertaken simultaneously under the constraints of the emerging geopolitical

Effects of Managerial Behaviours and Leadership Styles Essay

Effects of Managerial Behaviours and Leadership Styles - Essay Example This research will begin with the statement that the evolution of industrialization paved the way for modern management practices and the emphasis shifted from autocratic management to human relations style of management. The human resources, once considered as menial labor earned importance through their inventive and innovative ways. The next phase revolved around establishing efficient processes and systems for gaining an advantage in the market. This practice was followed by the marvels of leadership in the business domain. With time it got apparent that businesses that realized the importance of human resources and their skills grew in size and acquired a competitive advantage in the market. These businesses deliberately designed intrinsic and extrinsic rewards for their employees, in order to keep them motivated and loyal. An inquiry into the research conducted on the subject matter of motivation reveals that employees tend to value intrinsic rewards more while extrinsic ones w ith time became tertiary. Within the scope of intrinsic rewards, the decision-making practices by management and behavior of managers towards employees acquired immense importance. Those managers that can gather their teams under one objective and achieve results were valued, consequently, those who could not motivate their teams became redundant in the modern era. After going through many ups and downs organizations realized that both employee’s motivation and their sustainability depends on the decision making the ability of power players within the company. A manager or leader is entrusted to keep their subordinates motivated and actively working towards achievement of organizational goals. As a driving force within the organization poor leadership or managerial behavior can result in colossal damages. These damages can range from quantitative damages in form of monetary returns and decreased revenues to qualitative damages such as reputation in the market decreased goodwi ll and demotivated employees. Modern firms realized this threat and consequences of bad decision making; hence as a precaution, these organizations invested heavily in leadership development programs. These programs were geared towards identifying and developing incumbents into future leaders. Those who cannot only motivate their teams towards desired organizational objectives but also have the business acumen that can help them in facing future challenges. Additionally, these organizations refined their decision-making approach and practices such as mentoring; counseling and brainstorming were adopted by these organizations, in order to develop effective leaders who can take timely decisions. With the rise of a knowledge economy, visionary leaders became the scarcest commodity in the marketplace. Regardless of the product, size and prevailing market dynamics, it is proven through many case studies that effective leaders can take organizations to greater heights. These leaders have unique characteristics and attributes while their decision-making style suites the appropriate situation. Organizations these days understand that in today’s economically fragile and dynamic marketplace, poor decisions made by individuals or appalling attitude towards employees or customers can devastate an organization.

Finacial crisis and shipping and ship repair Yards business Essay

Finacial crisis and shipping and ship repair Yards business - Essay Example The Shipping industry is experiencing myriad problems and these problems have been created by the financial crisis, the financial crisis forced the banks to cut back on lending and the consumer spending contracted in many places. The same has made it very difficult to move goods from one place to another and there are very few goods these days that are being moved when compared to the time before the financial crisis. The shipments of various buyers are stuck at the dock and as a result of which the material is deteriorating with each passing day. The letter of credit is very important when it comes to moving goods from one place to another. It is a must for the shipper to know when he will be paid for the goods that he loads in the shipment, which will be received by the buyer, but there is a lot of uncertainty that is affecting the shipping industry. Almost all the industries have been affected by the financial crisis and the case with the shipping industry is no different. A typical discussion put forward by shippers is that unpredictable fluctuations in the shipping industry are expected, because booms are normally followed by recessions. However, the current gloomy financial circumstance the world is confronted with is the most difficult so far, and it hit the industry severely. Demand factors, such as prices of other goods, production costs, demand for other goods, the availability, and the big change in the cost of financing have played a very important role in the current downturn in demand for shipping, and freight services, including the decline for ship-yards new builds and repairs orders. Some shipping companies have luck on their side. When the large Asian shipyards got overrun with orders in recently, and delivery times grew to up to four years, many small shipyards, especially in China, were simply created out of thin air. In many cases, contracts to build new ships were signed with these so-called Greenfield shipyards, which existed only on the drawing board. These shipyards no longer exist today, nor will the ships. Most of the existing Greenfield shipyards are likely to disappear quickly. This might benefit the big and financially strong Ship Yards, which might reflect in increasing seeds order to their facilities in the mid to long term. On the other hand, supply factors are determined by the demand and freight services for shipping, along with the interest rates at the time. Suppliers went on seeking more and more excess capacity by ordering containers and new ships to meet the increasing demand. However the demand direction did not continue as was expected. The financial crisis has effected hard not only these shipping and ships building and ship repair sector, but also other related services as well. Shippers in North America, Europe and Asia have been hurt most by the crisis. For instance, the contracted tonnage of containerizes cargo has went down by several millions of cubic feet. The annual reduction has been one of the most painful that business has seen. According to industry advisors and evaluators there would be a further reduction in demand for containerized cargo shipping will follow. The existing

Plain English Movement Term Paper Example | Topics and Well Written Essays - 1000 words

Plain English Movement - Term Paper Example Some of the features that differentiate plain language document from traditional ones are: properly organized format, effective wordings, and simple sentences. Plain English (PE) offers several advantages to us over traditional form of English. PE gives information to the readers in the form that is easy for them to understand. It uses straight small sentences and commonly understood words. The core objective is to communicate with clarity and precision. The communication has been a necessity ever since people came on this planet. Hundreds of languages evolved over time for the needs of communication across different parts of the world. Many languages died down for the varied reasons. One of the prime reasons for the death of some of the established languages has been its complexities that are difficult to grasp by the masses. Sanskrit, the ancient language of India and the mother of more than 20 current Indian languages, is a glaring example that proves my point. The language died o n its own and gave birth to several modern Indian languages. The question may come to our minds that why so it happened? The reasons are not far and wide. People naturally tend to choose a language for communication that is easy, simple, straight and concise. Precisely for these reasons, language naturally evolves over time to meet above criteria. Compare the Shakespearean English with the English that evolved during last century. Nobody prefers to speak and write in the classic style of English now, which was in vogue during a few centuries back. The phenomena still continues and the English is still evolving for people neither have time nor an inclination to read long complex sentences. It is a common experience that given the long sentences quite often we need to read them twice or more to extract the gist. If the same sentences are broken into smaller versions then those can be understood in less time and efforts. The term plain language was first used in the US in the early 195 0s. In 1998, Bill Clinton issued a memorandum to the heads of executive departments and agencies asking them to use plain language in government Writing. The objective was to make government more responsive and understandable in its communication to the public. He clearly stated that plain language saves time, effort and money. He informed that plain language informs public with clarity that what the government is doing. Plain language texts have simple everyday words except necessary technical words, the active voice and short sentences. Kimble, Joseph (2005) has been highly critical of federal statutes drafting which just does not serve the purpose for which they have been made. Currently, PE is used by many Federal departments and agencies use plain language in their communication with public. Some of them are Federal Aviation Administration (FAA), Federal Register, Health and Human Services (HHS), Veteran’s Benefits Administration (VBA), National Institutes of Health (NIH ). Not only government but private sector also is taking deep interest in spreading plain language. The countries such as UK, Canada, and Australia are also taking keen interest in plain language implementation programs. The stark differences between PE document and traditional business documents are clarity, understandability, conciseness in conveying the information without beating around the bush. Common people are able to grasp the information at their level without taking help from others. Plain Language

Shouldice Hospital Case Study Example | Topics and Well Written Essays - 750 words - 71

Shouldice Hospital - Case Study Example The data indicate that some former patients had been attending the event for over thirty years. The most interesting fact is that out of 100 patients who attend Shouldice hospital one is a doctor. Past data indicates that the large patient turns up at Shouldice hospital is attributed to the efficiency and effectiveness of its service delivery (Chase, Jacobs & Aquilano, 2007). For example, the doctors employ superior techniques such as ambulation to ensure patients recover fist. There is the proper rapport between the nurses and the patient, this attracts patients to come back even after recovering. The management of Shouldice hospital has been faced by two options namely; whether to add one more operating to the hospital schedule or to add a second floor to the hospital by increasing bed capacity by 50%. Based on the Shouldice hospital data it can be observed that there are 5 major rooms for operation. The first room is utilized by a patient for recovery purposes, the second one is t he laboratory where patients are tested blood and other samples are tested to determine the disease that they could be suffering (Schumpelick & Fitzgibbons, 2007). There are other 6 rooms where patient’s health condition is examined. The data further indicates that the hospital had been having an average of ninety beds. This could only allow the doctors at Shouldice hospital to carry out 40 operations each day and an average of 7000 medical operations each year (Robert and Richard, 2012). Therefore, adding one operation day could increase the hospital capacity by 20%. This means that the current hospital capacity will be optimally utilized, this indicates that per year the hospital will be able to serve 1500 patients. However, it might be assumed that increasing an extra working day (Saturday) without increasing doctor’s remuneration could make the quality of service to decline because some workers might feel de-motivated.  

Collision 1D Lab Report Example | Topics and Well Written Essays - 1250 words

Collision 1D - Lab Report Example It is as well known to be a vector quantity and its direction is same as the velocity. There is no special name for momentum unit but commonly letter p is used to represent the momentum vector. Momentum conservation can be derived using Newton’s third law. There is conservation of momentum in cases where there is interaction of interacting objects with each other. For instance, if p1is the systems initial momentum before collision and pf is the final systems momentum after collision, then we have: Energy conservation is considered to be another important conservation law. Energy is not a vector but a scalar. Whereby a scalar has no direction but it has magnitude only. There is conservation of energy based on whether the forces between are conservative. Gravity magnetic forces and electric are example of conservative forces. Other forces at nuclear physics level are also conservative. Friction is considered to be the most critical non-conservative force and it was been considered in this experiment. It is non-conservative force because there is energy conversion to heat. Two bodies sticking together after collision is also considered to be another non-conservative force. This is a special friction case since the energy is converted to heat in the process The experiment dealt with collisions only in one dimension. The bodies’ motion was constrained by a horizontal track. This implied that momentum and velocity was only in one direction(x or -x).Where x represents the tracks co-ordinates. Because we dealt with 2 bodies, the momentum conservation law can be illustrated as. Hence, the masses of the 2 bodies as well as their vectors velocity after and before collision is supposed to be known is order to show momentum conservation. It is mandatory to evaluate the energy after and before collision in order to find out if the energy conserved. The gravitational potential energy is not changed in this case

Untouchables Essay Example for Free

Untouchables Essay In the article Untouchable, Tom O’Neil tells us what being an untouchable is all about. By interviewing those labeled as untouchable, O’Neil finds a way to truly express to us what it’s like to be an untouchable and the true underlying complications that the seeming unbreakable caste system has projected on its cultural members. What are untouchables? Untouchables, or achutta, are the lowest ranking members in the caste system – or pecking order. O’Neil states that â€Å"untouchables are outcasts – people considered too impure, too polluted, to rank as worthy beings,† (ONeil, p. ). Interestingly, untouchables are not deformed or distinctively different from other Indians in any way. â€Å"Their skin is the same color. They don’t wear rags; they are not covered with sores. They walk the same streets and attend the same schools. † (ONeil, p. 2). Yet, O’Neil goes on to tell us that â€Å"[they] are shunned, insulted, banned from temples and higher caste homes, made to eat and drink from separate utensils in public places, and, in extreme but not uncommon cases, are raped, burned, lynched, and gunned down. † (ONeil, p. 1). Untouchables cannot hide from their status if they were born an untouchable – they will forever be an untouchable. â€Å"Untouchables may as well wear a scarlet tattoo on their foreheads to advertise their status. † (ONeil, p. 2). O’Neil goes on to quote Sukhadeo Thorat, a faculty member at Jawaharlal Nehru University and among the few Untouchables in India with a Ph. D. â€Å"You cannot hide your caste,† he says. â€Å"You can try to disguise it, but there are so many ways to slip up. A Hindu will not feel confident developing a relationship without knowing your background. Within a couple of months, your caste will be revealed. † (ONeil, p. 2). O’Neil tells us that Family name, village address, body language all deliver clues, but none so much as occupation. Untouchables perform society’s unclean work – work that involves physical contact with blood, excrement, and other bodily defilements as defined by Hindu law. Untouchables cremate the dead, clean latrines, cut umbilical cords, remove dead animals from the roads, tan hides, sweep gutters. These jobs, and the status of Untouchability, are passed down for generations. Untouchables are trapped at the bottom of a system that can’t function without discrimination. † (ONeil, p. 2). Stuck in a never-ending world of reject, untouchables are mistreated, disregarded, and held at an unremovable status throughout their life. What’s stopping this? Well, untouchability was abolished in India’s constitution in 1950 however, it is still a factor today. â€Å"Many people would point out that the crudest, most overt forms of discrimination have largely disappeared, the result of sporadic reform movements before and after India’s independence in 1947. It’s true that at least in the public sphere, Untouchables have made progress since the days – within living memory – when they were beaten if their shadow touched a higher caste person, wore bells to warn of their approach, and carried buckets so their spit wouldn’t contaminate the ground. Untouchables couldn’t enter schools or sit on a bench near a higher caste person. † (ONeil, p. 2). Yes, things have changed however, it isn’t quite changing drastically enough. Why? Because Hinduism, a religion held by many of these Indians, supports the idea of untouchability and provokes more societal authority than that of their constitution. O’Neil puts it best when he states The ancient belief system that created the Untouchables overpowers modern law. While India’s constitution forbids caste discrimination and specifically abolishes Untouchability, Hinduism, the religion of 80 percent of India’s population, governs daily life with its hierarchies and rigid social codes. Under its strictures, and Untouchable parent gives birth to an Untouchable child, condemned as unclean from the first breath. (ONeil, p. 1). With such a large percentage of India dedicated to these Hindu beliefs, it’s easy to see why breaking down this caste system is such a struggle. Although, the 1950 constitution has made some progress. â€Å"The 1950 constitution mandates a quota system that reserves seats in the federal legislature equal to the Untouchable share of the population: 15 percent. Reserved spots extend to positions in state legislatures, village councils, civil service, and university classrooms. † (ONeil, p. 2). Still, after 60 years since the constitution, only a small amount of progress has been made. Unfortunately, much of India’s caste system is still undoubtedly present. â€Å"†¦for all the laws and regulations on the books, the hard heart of caste remains unmoved. There are 160 million Untouchables in India – a country that trumpets itself as a model for developing nations. During the winter I spend in India, hardly a day passed that I didn’t hear or read of acid thrown in a boy’s face, or a wife raped in front of her husband, or some other act whose provocation was simply that an Untouchable didn’t know his or her place. (ONeil, p. 2). With such little urge to break apart Hinduism and the foundation many Indians built their daily lives on, it’s difficult to imagine any drastic changes when considering the rights of Untouchables, not just legally, but also socially. The acceptance of all castes and the abolishment of the caste system as a whole seems quite sadly far from the future horizon. Those with kinder hearts have tried to speak up and voiced their concern for Untouchables. One many of us are familiar with was Mahatma Gandhi. Even though Gandhi urged Indians to cease discriminating against untouchables, many feel that he failed. Historians say that Gandhi deserves great credit for pushing the issue of Untouchability onto the national stage and for lending his moral stature to the campaign to abolish it. Yet he never actually renounced the Hindu caste system, and the concrete results of his actions were few. Many Untouchables, particularly the educated ones, would love to knock him off his pedestal. Even the Harijan label (given to those in place of Untouchable) invokes pity rather than respect. (ONeil, p. 5). Not only did Gandhi’s lack of abandoning the Hindu caste system all together lead to few, if any, results his actions also lead many Untouchables to believe his efforts failed even farther. India’s â€Å"one true Untouchable hero† is a man name Bhimrao Ramji Ambedkar and he came into play during Gandhi’s â€Å"greatest perceived sin†. (ONeil, p. 5). Gandhi’s greatest perceived sin, however, was to undermine a man named Bhimrao Ramji Ambedkar. Ambedkar pushed for a separate electorate. He feared that an assertive Untouchable could never win an election open to voters of all castes. He wanted Untouchable office-holders elected exclusively by Untouchables. Gandhi resisted Ambedkar’s position on religious principles, fearing that secular solutions to caste problems would destroy Hinduism. And in September 1932, when it appeared that the British would side with Ambedkar, Gandhi protested by entering a fast unto death. Ambedkar had little choice but to surrender after a few days as Gandhi weakened. Ambedkar won a guarantee of seats for Untoughables in the legislation, but Gandhi’s actions broke the momentum for radical change. (ONeil, p. 5). Since Ambedkar’s death there has been no Untouchable leader of the same comparison. There is only a small group of grassroots organizers spread throughout India. These organizers are helping the cause with every effort, however small it may be. Not only is this helping, medical training is also changing the lives of some Untouchables. Having health care for all members of the society is a huge help but what’s really shattering the grounds of the caste system are those health workers who are Untouchables themselves and are being accepted, opportunely or not, by those in a higher caste who need medical attention from whoever may be offering it. Salve and Sathe, two health workers, were members of the Untouchable caste. Building not only their confidence but also changing perceptions of those their helping is causing changes one step at a time. â€Å"[There was] much prejudice against Untouchable women like her. Discrimination was the hardest for me, and the hardest to fight,† states Salve. â€Å"I gave people love and affection. Slowly casteism goes away. † (Necessary Angels, p. 86). In her later year Sathe has also experience change. She had become the sarpanch, or leader of Jawalke – the city she had spent years caring for. There has also been changes in villages that Sathe, Salve, and their group does not reach. â€Å"More women are postponing marriage until 18, the use of contraception has reduced family size, and more girls are attending school. † (Necessary Angels, p. 77). Every change, however relatively minor or moderately large, is a change in the right direction. The suppression of those labeled Untouchable O’Neil compares to as slaves. A societal horror one familiar with our U. S. class systems can better fathom. With our racism and prejudices are we any better at all? Babulal Bairwa, an Untouchable landowner in the village of Chakwara says â€Å"I am clean. I don’t smoke or drink or eat meat. I work hard. I do everything right. Why am I Untouchable? † (ONeil, p. 7). O’Neil responds â€Å"Because he was born one. One hundred sixty million Indians serve this life sentence. † (ONeil, p. 7). Yes, we have grown much since the abolishment of slavery but is racism not still here? Will the discrimination ever be lifted of those people scared with the label of Untouchable?

Personal Responsibility Essay Example for Free

Personal Responsibility Essay Personal responsibility means that I have the discipline to put a plan together. This allows me, to create achievable goals. In order to succeed during each of my college courses. My overall success in my college courses is very important to my end goal. My end goal is to attain my degree in Psychology. The psychology degree is to be able to better work with and help children in the child protective services system. Time and stress management are the two biggest obstacles, which I must overcome. To manage my stress; I need to utilize a calendar to create a schedule. Utilizing a calendar, in which I make a schedule will not only overcome my stress and time obstacles, but also my procrastination. The utilization of a calendar will allow myself the time break down each part of my day and week, I can effectively devote time to my family, homework and working around the house by dividing up my day accordingly without wasting or losing time. Dave Ellis, author of becoming a Master Student, said it best â€Å"Time is an equal opportunity resource. All of us, regardless of gender, race, creed, or national origin, have exactly the same amount of hours in a week. No matter how famous we are, no matter how rich or poor, we get 168 hours to spend each week-no more, no less. Time is something I cannot afford to lose when it comes to my family or school and in some cases there is not a do over button I can press. Time and stress management will be the two biggest hurdles I must master for the sake of my success at the college level. Not only will must I master these hurdles for the sake of my college success but also my professional goals. My team mates must attempt to master these goals as well. As a student I will be working with teams throughout the entire time I am in college. Working in teams is a part of the fundamental, we are taught as children to work together with others to complete a task. The one way I see to succeed with a team is by creating a network of activity as outlined in chapter 8 of Project Management written by Jack R. Meredith and Samuel J. Mantel The way the authors talk about a project and are creating a network of activity which shows the activity and event relationships between the tasks in a project. This shows what specific task each individual will undertake, who they will coordinate with and what resources they will use. It ensures that proper communication takes place and identifies when the project will be completed to include which processes will take the longest and how long each person can take without delaying the project. This will ensure that my team and I keep our personal responsibilities in perspective without failing the class and ourselves. By using this method, everyone will know what the expectations are while completing an assignment. When it comes to being a responsible student, I know that my own personal responsibility is important to how well I do in college. I have to make a plan from the start. This plan I make will include all of my long term goals as well as my short term goals. I will be able to keep my long term goals, in sight while making small changes to my short term goals to keep myself on course. I will begin my plan by using a yearly calendar for each year along with each college year. This way I can write down all of my long term goals up to graduation on the calendars. The calendars will break down into daily increments of time. I can use the days or weeks to mark down short term goals or make changes to them as I need. These calendars will also allow me to include time out of my day to devote to my family and other activities. The use of calendars and reminders will also assist in my team projects when communication is necessary I can pencil in the time I need to set aside for team work projects. The use of daily planners is will assist me beyond my college responsibility. They will also help to keep me on time for personal events with my family and court hearings for my foster children. Using calendars will keep all of my planned times with homework and other activities from bleeding over into each other. This plan of action will allow me to achieve all of my goals and keep me on course so I can complete my degree. The completion of my degree is my responsibility so that I may complete my goal to become a child psychologist. It is my personal responsibility to pay for my college classes and materials and study for the courses I take. Responsibility is essential for my success as a student, so that I do not take my education lightly and waste the time of my instructors of class mates. I must take into account that my instructor and class mates depend on my personal responsibility to attend class and complete my assignments in a timely fashion. In conclusion by taking personal responsibility of my actions in my education and professional and personal life I will become a successful individual. I will be able to complete my short term and long term goals and commitments, when taking responsibility. I can translate these small victories and experiences into college success for my class mates, team mates and myself. I must keep in mind and never forget that it is my personal responsibility to attend class and complete all my course work for my degree. Once I have the personal pride in knowing and seeing the achievements of my personal responsibility, I will be able to share this with my family. Finally, once I have passed each and every one of my college courses this will also lead to my attaining my long and short term goal and also lead to becoming a college graduate.

Post Colonial Society: Hamza Alvi

Post Colonial Society: Hamza Alvi In his influential article on the state in post colonial society, Hamza Alvi argues that the original base of the post colonial state apparatus lies in the class forces existing in the colonial era Metropole. The task colonial state apparatus was to subordinate all the indigenous classes (indigenous bourgeois, the Metropolitan neo-colonist bourgeoisie and the landed masses) in the colony. It did not rest on any of these classes. On the contrary, the colonial power established highly developed military and bureaucracy to control these classes, thus the state apparatus was overdeveloped. He further argues that if a colony has a weak and underdeveloped indigenous bourgeoisie, it will be unable at the moment of independence to subordinate the relatively highly developed colonial state apparatus through which the metropolitan power had exercised dominion over it. As an alternative, a new convergence of interests of three competing propertied classes will emerge. Under these circumstances, the bureaucratic-military oligarchy, that has a distinct relative autonomy, would play a role of mediator among these classes and will take a top position in the hierarchy of post colonial state. As a result, the state apparatus acquires relatively autonomous role and is not simply the instrument of any of these classes. Conversely, the demands and interests persist no longer contradictory. Since, this idea was proposed by keeping in mind the political dynamics of post colonial societies of Pakistan and Bangladesh, therefore, my contention is to draw arguments in light of political and social changes in these societies. To draw the role of bureaucracy and military in the colonial era, I will rely on Hamza Alvis accounts and lectures of Dr, Yaqoob K. Bangash. Bureaucracy and Military during Colonial era Hamza Alvi mentions that in colonial India the colonial power established the powerful institutions of bureaucracy and military to subordinate other three bourgeois classes. Therefore, the state structure of India was overdeveloped. This rhetoric is somehow correct in regard of bureaucracy, as it was the main source of policy making and issue resolution. The reason behind the supremacy of bureaucracy was that the colonial apparatus ensured the priority role of bureaucracy in solving the day to day issues of the masses- therefore, the masses accepted their authority. The other possible reason could be the psychological one as the politicians used to blame the bureaucrats in front of public to hide their own failures- so, the masses accepted the quality power of the bureaucracy. He assigns with military the same role in colonial state apparatus as he assigns with bureaucracy. However, the modern researches show that the military, in first half of the 20th century, was not as powerful as portrayed by Alvi. In-fact, the military had no role in decision making as most of the policies were articulated by either parliament or bureaucracy. Moreover, the masses did not know the dominance of military in the state apparatus. Besides, with the beginning of the 20th century the numbers of military personnels in the Indian colonial army were dramatically reduced. Therefore, it is plausible to say that the Hamza Alvi miscalculated the role of military in colonial state apparatus. Therefore, it can be assumed that if the state apparatus was overdeveloped than it would have been partially overdeveloped. In the next section, I will investigate, is there was continuity in the role of the bureaucracy? If not, then under which circumstances the military and bureaucracy took control of the state apparatus? To answer these questions I will draw a chronology of events in post colonial Pakistan with the help of Hamza Alvis and Dr. Ejaz Hussains accounts. Bureaucratic-military oligarchy and Pakistan Muslim League, as being the vanguard of the movement for national independence, inherited the mantle of legitimacy. The Muslim League initially provided the faà §ade of parliamentary government. However, Muslim League leaned heavily on the stature and authority of its leader, Quaid-e Azam Mohammad Ali Jinnah, who died soon after independence. Soon, it lost its bases and started to disintegrate dramatically. As a result, the powerful inherited bureaucracy took a central position. Even during his lifetime Jinnah preferred bureaucratic machinery over electoral politics as he might have thought that a well trained civil bureaucracy would solve Pakistans various problems, such as the settlement of refugees etc. (Hussain 2010, 280). The inherited military that was not fully developed at that time, adopted a strategic partnership with the bureaucracy to accomplish socioeconomic interests (Hussain 2010). Hamza Alvi calls this collaboration bureaucratic-military oligarchy. Bureaucratic-military oligarchy manipulated and installed and barred the politicians and political parties. In 1958, the prospects of the approaching general elections posed a challenge to the supremacy of the bureaucratic-military oligarchy, therefore, it seized power by abolishing the institutions of parliamentary government. Its noteworthy that the constitution was abrogated by ex military man-turned bureaucrat-turned politician Iskandar Mirza. And Later, Commander in Chief Ayub Khan assumed power. But, at this juncture the bureaucratic-military oligarchy employed politicians to extract legitimacy from the masses and in the 1962 spoof democratic politics under Ayub Khans system of Basic Democracy was introduced. Ayub Khan resigned in 1969 but left the reins of power securely in the hands of the bureaucratic-military oligarchy. President Yahya Khan promised restoration of constitutional government and an election was held in December 1970 which ended in the political crisis which culminated in the secession of Bangladesh. Assessments The cross examining of colonial and post colonial state apparatus of Pakistan, depicts that it was a failure of politicians and political parties rather than the weakness of three exploiting bourgeoisie classes to avoid the supremacy of bureaucracy and military. It is also apparent that there was not continuity in the bureaucracys principal role in post colonial state apparatus. Ironically, the political leadership itself invited the bureaucracy to adopt the role of the principal actor. Hence, it can be concluded that the Hamza Alvis overdeveloped thesis is null and void on the basis of two arguments. First, he miscalculated the role of the military in the colonial era that makes the basis of his theory ambiguous. Second, despite his emphasis there was no continuity in the key role of bureaucracy and military in a post colonial state apparatus that makes his thesis illogical. Overview Of Personality Humanist Theorist: Carl Rogers Overview Of Personality Humanist Theorist: Carl Rogers Carl Rogers (1902-1987) humanist theorist is best remembered for his nondirective method of therapy. His approach was based on a client-centered form of clinical work. He believed that a humans basic foundation was that of good and positive features. Rogers theory suggests that people aspire to achieve their fullest potential if unhindered. A trained therapist should only be involved with an individual that is willing to participate in the therapeutic process. This paper will review the theories that Rogers favored and how his research impacted the field of psychology. Rogers was born into a conservative family in a Chicago suburb. His early studies included agricultural, seminary and social philosophy. While pursuing his seminary studies he also took psychology courses at a nearby affiliated school. As his studies progressed he became frustrated with religion and more captivated with psychology. With the influence of psychology instructors he chose to transfer to the affiliated school to pursue his doctorate in clinical psychology where he first encountered Freudian thinking. Like Freud, Rogers became a clinician. However, his strategies in therapy were far different. In the early years of Rogers clinical and laboratory work he was frustrated with the then established forms of psychotherapy. Kirschenbaum (2004) noted that Rogers was impressed at how strong the human will is and how patients will resist even the most skillful therapist interventions when it goes against their purposes or they have not chosen to change themselves. Rogers had become acquainted with relationship therapy from students of Otto Rank, whose focus was on the patients self-insight and self-acceptance within the therapeutic relationship (Kirschenbaum). In 1939, Rogers published his first book, The Clinical Treatment of the Problem Child. This publication launched his career and gave him the opportunity to start communicating his own views on counseling and psychotherapy. Now students of Rogers were asking what his views on counseling and psychotherapy were. By 1942 Rogers published those views in his second book, Counseling and Psychotherapy: Newer Concepts in Practice. But Rogers pià ¨ce de rà ©sistance was the publishing the work that defined his place in psychological therapeutic theory, Client-Centered Therapy: Its Current Practice, Implications, and Theory, in 1951. Rogers received many awards throughout his life. He was the president for the American Association for Applied Psychology (1944-1945), of the American Psychological Association (APA) (1946-1947), and of the APAs Division of Clinical and Abnormal Psychology (1949-1950); and he was the first president of the newly formed American Academy of Psychotherapists (1956). He remained active in his work until his death in 1987. It was poignant to note that on the day of his death, February 4, 1987, a letter arrived to inform Rogers that he had been nominated for the Nobel Peace Prize. Improving the strategies of psychotherapy was very important to Rogers. As a therapist he worked very hard to comprehend concepts available to him. As he began his practice he looked to improve the client-centered process, thereby lending to the development of the client-centered approach, also called person-centered psychotherapy. Rogers association with Sigmund Freud was short-lived and his similarity lies in their primary focus was clinical work. B. F. Skinner and Rogers agreed that they wanted to see approximately the same type of person in the future (Hergenhahn and Olson, 2007, p. 455) but Skinner argued that their differences were in the methods they were choosing to arrive at that future-behaviorism versus humanism. In addition, Rogers and George Kelly alike believed that humans sought, and were capable of, better personal . . . conditions (p. 408). There were several events in Rogers early studies and career that affected the development of his nondirective method of therapy. One of the earliest was that of watching his children grow up. Hergenhan and Olson (2007) discussed an early scrutiny of Rogers saying observing his children grow up taught him far more about individuals, their development, and their relationships than [he] could ever have learned professionally (p. 440). In pursuit of his PhD. Rogers learned that the psychoanalytic approach was often unproductive. The one event, however, according to Kirschenbaum (2004), that seemed to influence his historically noteworthy psychotherapeutic discovery happened while trying to help a mother find a solution to her delinquent sons behavior. Rogers theory that this mothers rejection of her son was the cause of his delinquency was met with no resolution. At the time that they agreed that they had both tried and failed, she queried Rogers about whether he took adults for counsel ing as well as youths. When he responded with assent, she asked for help for herself. It was this experience that Rogers realized that it was the client that knew the direction in which therapy should take. Kirschenbaum quotes Rogers saying that it began to occur to me that unless I had a need to demonstrate my own cleverness and learning, I would do better to rely on the client for the direction of movement in the [therapeutic] process. Additionally, it was at this point in Rogers theoretical progression that he encountered Alfred Adler from which he learned that a therapist could learn more by determining how the patient relates to the here and now (Hergenhan and Olson, 2007, p. 441), rather than focusing the patients history. Boeree (2006) commented on Rogers theories of fulfillment and satisfaction of the needs of all living organisms, even that of plant life-that it is in the nature of all life to expend effort to reach a definitive potential. He further stated that People . . . in the course of actualizing their potentials, created society and culture.   In and of itself, thats not a problem . . . But when we created culture, it developed a life of its own. Confessing that culture is not in itself evil, Boeree noted that culture for the most part has helped humankind survive and prosper, but at the same time it may have caused to hinder a persons self-fulfillment. Alfred Adlers concept of striving for superiority was a forerunner of Rogers suggestion of the incongruent self. Rogers believed that people, even infants, when given the chance, will choose what is best for them (Hergenhahn and Olson, 2007, p. 443). This is related to Rogers method of Organismic Valuing Process. He believed that experience was the authority on the developing personality. Rogers was noted as saying that Neither the Bible nor the prophets-neither Freud nor research-neither the revelations of God nor man-can take precedence over my own experience (p. 444). Rogers optimistic view of the human personality development fostered his belief that humans strive to positively enhance their own experience. He believed that experience took authority over all else, hence he pardoned persons that acted negatively attributing it to fear and defensiveness. Negative behavior was not in accordance with nature. Rogers believed that even those who acted out of fear and defensiveness had strong positive tendencies at deep levels which needed to be discovered. According to Hergenhahn and Olsen, the positive tendency Rogers was speaking of was the actualizing tendency (p.443). According to Rogers, actualizing tendency is the driving force as opposed to Freuds instincts as the driving force behind personality. Using actualizing tendency, humans evaluate their experiences with the organismic valuing process. This process, Rogers believed was within each human. It is sanctioned by a persons own senses. Other in the environment can devalue and even reject an individuals personal valuing process. When that occurs, many adopt other values to please external sources and the self-actualization goal is stunted. Cooper (2003) suggests this leaves the individual adapting to ideas and values conceived by others and thereby torn between what should be a fluid and malleable process, maximizing their ultimate development, and the rigid concepts of others. This can be particularly precarious because as Pescitelli (1996) suggests a person that is self-accepting is more accepting of others. That being the case, the individual may be overly influenced by the ideas of others, corrupting their personal fulfillment. Further, Cooper indicated that with Rogers and other humanistic psychologists the resolution came with reconnecting with the individual experience process. This process could be accomplished with Rogers nondirective, client-centered therapy that uses empathy, unconditional positive regard and congruence (p. 96). In Rogers phenomenological reality, Hergenhahn and Olson (2007) noted that the subjective world determines the behavior of people. When the environment interrupts the positive developmental process that takes place naturally, the individual misses experiences that enhance the self-concept that is positively valued and prepares for the emergence of the self. When an event or experience enters a persons awareness it becomes symbolized according to Rogers (p.444). Pescitelli (1996) commented on the value of an individual realizing their fullest potential and agreed that there needed to be an internal agreement within the individual and that the human capacity for awareness and the ability to symbolize gives us enormous power . . . but he also advised that care be taken, because if the self-awareness is distorted, then the growth may be unstable. Critical to Rogers person-centered approach to therapy is the clients receiving love, care, respect and acceptance from persons that are important the individuals life is the need for positive regard. People want to feel appreciated by the people that are most important to them. In the work of Rogers (1979), he stated that each individual has within him or herself vast resources for self-understanding, for altering the self-concept, basic attitudes, and his or her self-directed behavior. . . and that three conditions needed to exist to foster a growth-promoting climate in any situation which development of the person is the goal, (1) congruence, (2) unconditional positive regard, and (3) empathetic understanding. Incongruency occurs when people stop using their organismic valuing process. When people lose their sense of value, they begin to lean on society to make choices for them. This is when society begins to determine value over what their internal value system should tell them. Their frame of reference belongs to someone else. This is the first condition that Rogerss suggested was important between the therapist and the client-congruence. A genuineness and realness is imperative on the part of the therapist for the client to excel in their growth potential. Secondly, the unconditional positive regard was the means in which the therapist demonstrates acceptance of the clients climate at that moment. Moments change, attitudes change and the therapist needs to show nonpossessive [sic] caring (Rogers, 1979) for the client to flourish. Rogers believed that unconditional positive regard was an essential ingredient of psychotherapy (Hergenhahn and Olson, 2007, p 450). Thirdly, the precursor of the qualified therapist is achievement of empathetic understanding. It is vital that the therapist be so attuned to the client that they can clarify not only the meanings of which the client is aware but even those just below the level of awareness. According to Rogers, thi s was the ability to listen with real understanding, true empathy (1979). One noteworthy event that Rogers participated in was a video recording of an interview with a client, Gloria. This video recording was one of a three part film series comparing three forms of psychotherapy: (1) Client-centered by Carl Rogers, (2) Gestalt by Frederick Perls, and (3) Rational emotive by Albert Ellis. The client-centered approach ended with remarks by Rogerss interview with Gloria whereas, in essence, he was moved by the process that Gloria progressed through in her efforts of self-discovery starting with her description of her past and moving into her current situation. The evidence was demonstrated by Rogers-the value of the establishing the proper climate for the exchange of information, the genuineness of the therapist and the showing of empathy. These measures gave an observable impact on Gloria (Psychological Films, 1965). A study by Wickman and Campbell (2003) investigated the session between Rogers and Gloria. The study attested to the result of the client-cente red approach that Rogers employed. It genuinely made a difference in how Gloria felt about herself, when they reported that she made the statement Rogers had helped me to recognize my potential-my value as a human being gives credit to that concept. Additionally, Rogerss demonstration of empathy, genuineness and unconditional positive regard during the session helped Gloria see that she could be her own agent of change. As far as the analysis of Rogers work and impact on current psychotherapy is concerned, the overall desire of all type of therapy is that of taking care of the patient. In many cases, as Rogerss work showed it is that the patient that knows simply what is causing them trouble. The work of the client-centered therapist is to delve into the patients comments and to help them to uncover a workable solution to their problem on their own. The trained therapist should have the tools to help them to do so. Rogerss concept is very simplistic. There are occasions where a patient or client may have some physical limitation or mental illness that inhibits the progression to achieving a fully functioning person, i.e., schizophrenia, bi-polar disorder, obsessive compulsive disorder and others. Therapy alone may not be the solution, but therapy with medication may bring the patient very close. Hergenhahn and Olson (2007) observed that Rogers also felt strongly that a when person that does what truly feels good [that] is the best guide for action (p.462). They also remarked that Rogers said little about the developmental experiences that are conducive to healthy growth. I would posit that talk-therapy like what was demonstrated by Rogers with the patient; Gloria is a very effective strategy for someone like me. Intelligent, functioning persons that lack in positive self-esteem or reinforcement, benefit when tactical questions and conversational techniques like those of Rogers are used. It is also noteworthy that Rogers form of psychotherapy is still evident in the work of psychologists today. What is personally evident is that there are numerous therapeutic strategies available to psychologists that are positioned to help persons effectively grow and prosper in this fast-paced society that surrounds humankind today. The path that has been laid and that is being laid is vast. Personalities are challenging to decipher and it takes a psychologist willing to learn about and assimilate the plethora of information and patterns of therapy available to them to be able to benefit the many which ultimately becomes the few.

Leadership In Ancient Civilizations Essay -- essays research papers

During the period of the Roman Republic and the Roman Empire, different leaders exhibited different styles of leadership and employed different political strategies. In addition, these leaders came to power and maintained their control in their own unique ways. Each leader seemed to have his own agenda, which set the tone for that era. Five prominent leaders of this time period were Agricola, Augustus, Julius Caesar, and the brothers Tiberius and Gaius Gracchus. The point to be made with respect to these particular men is related to the obvious correlation between the nature of a leader’s agenda and the impact of his reign. In the end, a ruler’s fate was dependent not on his agenda, but on style and strategy with which he pushed his agenda. Those leaders whose methods were completely altruistic were heralded as great leaders, while those with devious and/or unethical methods of pushing their agendas were hastily assassinated. First consider Tiberius Gracchus. It is imperative to analyze his style of leadership and his political strategies. During his term as tribune, Tiberius’ major goal was to pass a land reform bill. This bill was biased toward the masses. Tiberius tried fairly and squarely to gain the support of the Roman senate, but this effort was to no avail. Tiberius then resorted to unfavorable tactics when he impeached another tribune, Octavius, the major opponent of Tiberius’ bill. Thus Tiberius willingly destroyed the long-held and quite favored notion of an immune tribune. However, this is what the common people wanted. Tiberius’ big mistake was blatantly opposing, thus disrespecting the Roman senate. As a result, the senate assassinated Tiberius. The lesson to be learned here is not that Tiberius’ agenda was constructed out of self-interest or greed. Tiberius simply wanted to help the common people. However, Tiberius’ methods were not proper for that time in that place. And it is probable that Tiberius could easily have been persuaded to compromise. Thus, Tiberius’ downfall was not his agenda, but his style and political strategy. A different example of the same principle is summed up with the story of Tiberius’ younger brother, Gaius Gracchus. Gaius worked not to appease the senate, but to appease the people. Although this seems quite noble of him, it was still a mistake to oppose the senate. Granted, this notion is counter-intuitive. One wo... ...in accordance with the main point we have been discussing, he did so with a particular style and political strategy, so as not to offset social order. He ruled very subtly. He saw to it that he got what he wanted, yet he did so with such caution that it was disguised as interest in providing for the good of the citizens. Therefore, Augustus’ reign supports the theory that a ruler can drive a selfish agenda, yet as long as the style and political strategy of the leader in question is favored by the people, then the leader can still be considered a good ruler.   Ã‚  Ã‚  Ã‚  Ã‚  Therefore, upon considering the lives of Tiberius and Gaius Gracchus, Julius Caesar, Agricola, and Augustus Caesar, it is clear that people in the Roman Republic and the Roman Empire considered a leader’s particular actions more that his agenda when deciding whether or not a leader is worthy of being called â€Å"great† or being assassinated. Obviously, a leader’s agenda and accomplishments are important factors, but we have seen with these five particular leaders that sometimes accomplishments do not matter. What matters greatly are the steps taken by a leader to obtain goals or satisfy certain needs.