Case Study Javita Coffee Company - 1243 Words

Javita Coffee Company was founded in July 2011 as an independent coffee distributing organization. In today’s market, coffee is considered a hot commodity, literally. Coffee is currently a $120 billion dollar global industry, being the second most consumed beverage, alongside water. Presently, there are 190 million coffee drinkers in North America, with a continuously growing amount of coffee drinkers worldwide. With that being said, that leaves the instant coffee market open for huge growth potential. Their product strategy to entice consumers and also new employees by offering naturally healthy products, infused with all natural herbs that are gluten free. Javita Coffee Company decided to expand their organization to coffee drinkers†¦show more content†¦Direct Sales Profit allows sellers to purchase products at Member wholesale prices and sells them directly to customers. The sellers profit is earned by collecting the difference between the selling and wholesale pr ice. Profit is also earned by having customers order products from their personal website. Members that are rewarded Personal Customer Commissions are paid in unilevel team commissions. Level one (301-500 customers) are rewarded ten percent of their total sales. Level two (501-1000 customers) are rewarded fifteen percent of their total sales, and if they achieve 1,001 customers or more, they receive twenty percent of their total sales. Another way for sellers to earn profit is by enrolling themselves and their customers in to the â€Å"3Free Program†. If each Javita seller personally enrolls at least three or more Preferred customers who purchase Challenge Kits, and/or their total volume is three times more than their AutoShip amount, their next months’ supply order is free. A First Order Bonus allows sellers to earn immediate income. A seller must collect 150 personal volume (p.v.) points within a 12am Sunday- 11:59pm Saturday work cycle. Enrolling in the Joint Pack a llows for sellers to include their one year membership and Member Kit payment fee, along with an online website and Business Office